In high school, Liz wanted to be a youth pastor. Find out how she pivoted to become one of the most trustworthy voices in higher education today.
Meet Liz Gross — Founder and CEO of Campus Sonar, the first and only social listening agency dedicated to higher ed.
If you were to ask Liz in high school what she wanted to be, she would probably have said a “youth pastor” or “a pastor’s wife,” but certainly not “an entrepreneur.” And yet, from an early age, Liz had an eye for opportunity.
Liz’s father was a builder, and every year the homes he built were featured in Wisconsin’s Parade of Homes. One year, while still in grade school, Liz attended the event with her dad and noticed how long people had to wait in line before viewing one of the homes. I bet these people could use some lemonade, she thought...and her first enterprise was born.
Liz is an award-winning speaker, author, and strategist and calls herself a “higher ed lifer.” She worked as a program outreach coordinator at the University of Wisconsin for several years before starting her career in social media at Ascendium (formerly Great Lakes Higher Education Corporation), which ultimately paved the way for Campus Sonar to be born.
Tune in to hear the compelling story of how a senior in college, who was about to become a staffer for the college ministry organization, Campus Crusade for Christ, made a last-minute decision to do something entirely different and, eventually, became one of the most trustworthy voices in higher education today.
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