Starter Stories

Episode 9: RHB—Rick Bailey, Principal

Episode Summary

Tune in to hear the inspiring story of how the demise of one agency led to the birth of one of the most respected consultancies in the education marketing and branding space.

Episode Notes

In just a moment, you’ll meet Rick Bailey. If you were to ask Rick in the eighth grade what he wanted to be when he grew up, he would have told you “an ad guy, an architect, or a secret agent.” 

Rick’s father and grandfather were both ministers, and impressed upon him the importance of doing work that honored God and added value to the world.

After working in advancement at Spring Arbor University for several years, Rick was presented with an opportunity to work at Imprint, an ad agency and creative services firm that had decided to grow its higher education services portfolio.

Rick learned a lot during those eight years about the creative process and client care, but in all that time, nothing could have prepared him for how the agency crashed and ultimately burned. 

Tune in to hear the humble, yet inspiring story of how the demise of Imprint led to the birth of RHB — one of the most respected consultancies in the education marketing and branding space.

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